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The Customer Relationship Marketing (CRM) is playing a vital role in present scenario. This is an absolute psychological and emotional process and need to brush on a regular basis; this is considered an important is any sort of marketing. This process moves around over proper listing, understanding and excellence on the subject deal with. There is a need to properly understand the customer’s issue. The entire process moved around with 3 Key factors, which are Eagerness, Empowerment and Empathy.
Eagerness is very important to dealing; reasons once you start interacting with the customer, show an urgency to resolve issue on spot to win to win basis. Allow customer to speak about problems facing to close the issue.
Empowerment is very much essential, Empowerment is the process of obtaining basic opportunities for marginalized people, either directly by those people, or through the help of non-marginalized others who share their own access to these opportunities. It also includes actively thwarting attempts to deny those opportunities. Empowerment also includes encouraging, and developing the skills for, self-sufficiency, with a focus on eliminating the future need for charity or welfare in the individuals of the group. This process can be difficult to start and to implement effectively.

Empathy is the experience of understanding another person's condition from their perspective. You place yourself in their shoes and feel what they are feeling. Empathy is known to increase prosocial (helping) behaviors.

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